{"id":3127,"date":"2024-02-08T07:14:59","date_gmt":"2024-02-08T07:14:59","guid":{"rendered":"https:\/\/startersites.io\/elementor\/garderobe\/?page_id=3127"},"modified":"2026-03-17T11:17:28","modified_gmt":"2026-03-17T11:17:28","slug":"about-us","status":"publish","type":"page","link":"https:\/\/firebrands.co.za\/index.php\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3127\" class=\"elementor elementor-3127\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9afc2c3 e-flex e-con-boxed e-con e-parent\" data-id=\"9afc2c3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84ec238 elementor-widget elementor-widget-shortcode\" data-id=\"84ec238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2f674d elementor-widget elementor-widget-heading\" data-id=\"b2f674d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About Us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-055b299 e-flex e-con-boxed e-con e-parent\" data-id=\"055b299\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9ef7b5f e-con-full e-flex e-con e-child\" data-id=\"9ef7b5f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65ad411 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-image\" data-id=\"65ad411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/cropped-cropped_circle_image-2.png\" class=\"attachment-full size-full wp-image-3538\" alt=\"\" srcset=\"https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/cropped-cropped_circle_image-2.png 512w, https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/cropped-cropped_circle_image-2-300x300.png 300w, https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/cropped-cropped_circle_image-2-150x150.png 150w, https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/cropped-cropped_circle_image-2-100x100.png 100w, https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/cropped-cropped_circle_image-2-270x270.png 270w, https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/cropped-cropped_circle_image-2-192x192.png 192w, https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/cropped-cropped_circle_image-2-180x180.png 180w, https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/cropped-cropped_circle_image-2-32x32.png 32w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6d3eb8 e-con-full e-flex e-con e-child\" data-id=\"c6d3eb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8c834f elementor-widget elementor-widget-heading\" data-id=\"c8c834f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About Firebrands<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7e9dde e-con-full e-flex e-con e-child\" data-id=\"c7e9dde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-962b41a elementor-widget elementor-widget-text-editor\" data-id=\"962b41a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Firebrands is more than a clothing store.<br data-start=\"2342\" data-end=\"2345\" \/>It\u2019s a platform for creativity, street culture, and independent fashion brands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c444ab9 elementor-widget elementor-widget-text-editor\" data-id=\"c444ab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We combine <strong data-start=\"2437\" data-end=\"2457\">plain essentials<\/strong>, <strong data-start=\"2459\" data-end=\"2483\">fire graphic designs<\/strong>, and <strong data-start=\"2489\" data-end=\"2514\">upcoming local brands<\/strong> in one place so customers can discover unique clothing and support local designers.<\/p><p>Our mission is simple:<br data-start=\"2622\" data-end=\"2625\" \/>\ud83d\udd25 <strong data-start=\"2628\" data-end=\"2653\">Ignite local fashion.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efa9942 e-flex e-con-boxed e-con e-parent\" data-id=\"efa9942\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d017464 elementor-widget elementor-widget-text-editor\" data-id=\"d017464\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ready to help you<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa82d51 elementor-widget elementor-widget-heading\" data-id=\"aa82d51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Team<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30fab15 e-grid e-con-boxed e-con e-parent\" data-id=\"30fab15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d4fcd61 e-con-full e-flex e-con e-child\" data-id=\"d4fcd61\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-390971b elementor-widget-tablet__width-inherit elementor-widget elementor-widget-image\" data-id=\"390971b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-Mar-12-2026-03_07_12-PM-1-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-3462\" alt=\"\" srcset=\"https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-Mar-12-2026-03_07_12-PM-1-150x150.png 150w, https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-Mar-12-2026-03_07_12-PM-1-300x300.png 300w, https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-Mar-12-2026-03_07_12-PM-1-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38b31a9 elementor-widget elementor-widget-heading\" data-id=\"38b31a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">KC FIRE<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9863724 elementor-widget elementor-widget-text-editor\" data-id=\"9863724\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Founder<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb8608b e-flex e-con-boxed e-con e-parent\" data-id=\"fb8608b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c24d2ba elementor-widget-tablet__width-inherit elementor-widget elementor-widget-image\" data-id=\"c24d2ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/47f7004c-3260-431c-b8ea-4234baf49582.jpg\" class=\"attachment-full size-full wp-image-3547\" alt=\"\" srcset=\"https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/47f7004c-3260-431c-b8ea-4234baf49582.jpg 1024w, https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/47f7004c-3260-431c-b8ea-4234baf49582-300x300.jpg 300w, https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/47f7004c-3260-431c-b8ea-4234baf49582-150x150.jpg 150w, https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/47f7004c-3260-431c-b8ea-4234baf49582-768x768.jpg 768w, https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/47f7004c-3260-431c-b8ea-4234baf49582-600x600.jpg 600w, https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/47f7004c-3260-431c-b8ea-4234baf49582-100x100.jpg 100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91bd693 e-con-full e-flex e-con e-child\" data-id=\"91bd693\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd2e950 elementor-widget elementor-widget-heading\" data-id=\"dd2e950\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Testimonials<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edcbaae elementor-widget elementor-widget-text-editor\" data-id=\"edcbaae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>FireBrands inspires me every day! Their clothing isn\u2019t just about style\u2014it spreads positivity and motivation. Wearing FireBrands makes me feel confident and ready to chase my dreams.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e04a35 elementor-widget-mobile__width-inherit elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"8e04a35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/cropped-cropped_circle_image-3.png\" class=\"attachment-full size-full wp-image-3541\" alt=\"\" srcset=\"https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/cropped-cropped_circle_image-3.png 512w, https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/cropped-cropped_circle_image-3-300x300.png 300w, https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/cropped-cropped_circle_image-3-150x150.png 150w, https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/cropped-cropped_circle_image-3-100x100.png 100w, https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/cropped-cropped_circle_image-3-270x270.png 270w, https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/cropped-cropped_circle_image-3-192x192.png 192w, https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/cropped-cropped_circle_image-3-180x180.png 180w, https:\/\/firebrands.co.za\/wp-content\/uploads\/2026\/03\/cropped-cropped_circle_image-3-32x32.png 32w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-title\">KC FIRE<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee9d0db e-flex e-con-boxed e-con e-parent\" data-id=\"ee9d0db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-94b6618 e-flex e-con-boxed e-con e-child\" data-id=\"94b6618\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8578667 elementor-widget elementor-widget-heading\" data-id=\"8578667\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Newsletter Updates<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-328ad42 elementor-widget elementor-widget-text-editor\" data-id=\"328ad42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Subscribe to receive emails on new product arrivals &amp; special offers<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-656571b elementor-widget elementor-widget-wpforms\" data-id=\"656571b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpforms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpforms-container inline-fields wpforms-subscribe-form wpforms-render-modern\" id=\"wpforms-157\"><form id=\"wpforms-form-157\" class=\"wpforms-validate wpforms-form\" data-formid=\"157\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/index.php\/wp-json\/wp\/v2\/pages\/3127\" data-token=\"0769f9d45bb4dfd2386869049a367b16\" data-token-time=\"1775884350\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div id=\"wpforms-error-noscript\" style=\"display: none;\">Please enable JavaScript in your browser to complete this form.<\/div><div class=\"wpforms-field-container\"><div id=\"wpforms-157-field_1-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"1\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-157-field_1\" aria-hidden=\"false\">Email <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"email\" id=\"wpforms-157-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" placeholder=\"Email address\" spellcheck=\"false\" aria-errormessage=\"wpforms-157-field_1-error\" required><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"157\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/firebrands.co.za\/index.php\/wp-json\/wp\/v2\/pages\/3127\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-157\" class=\"wpforms-submit\" data-alt-text=\"Sending...\" data-submit-text=\"Subscribe\" aria-live=\"assertive\" value=\"wpforms-submit\">Subscribe<\/button><\/div><\/form><\/div>  <!-- .wpforms-container -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About Us About Firebrands Firebrands is more than a clothing store.It\u2019s a platform for creativity, street culture, and independent fashion brands. We combine plain essentials, fire graphic designs, and upcoming local brands in one place so customers can discover unique clothing and support local designers. Our mission is simple:\ud83d\udd25 Ignite local fashion. Ready to help [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3127","page","type-page","status-publish","hentry"],"blocksy_meta":{"has_hero_section":"disabled","vertical_spacing_source":"custom","content_area_spacing":"none","styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"_links":{"self":[{"href":"https:\/\/firebrands.co.za\/index.php\/wp-json\/wp\/v2\/pages\/3127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/firebrands.co.za\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/firebrands.co.za\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/firebrands.co.za\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/firebrands.co.za\/index.php\/wp-json\/wp\/v2\/comments?post=3127"}],"version-history":[{"count":12,"href":"https:\/\/firebrands.co.za\/index.php\/wp-json\/wp\/v2\/pages\/3127\/revisions"}],"predecessor-version":[{"id":3571,"href":"https:\/\/firebrands.co.za\/index.php\/wp-json\/wp\/v2\/pages\/3127\/revisions\/3571"}],"wp:attachment":[{"href":"https:\/\/firebrands.co.za\/index.php\/wp-json\/wp\/v2\/media?parent=3127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}